Sep 162011
 

Uniform Motion hat einen schönes Blogpost geschrieben und aufgezeigt, wieviel sie mit ihrem Album verdienen, je nachdem, in welchem Format sie es veröffentlichen. Das fängt an mit einem album play auf Spotify + Deezer, über emusic, dem direkten download (allerding mit einem „pay what you want“ Modell), über amazon + itunes bis zum Vinyl (welches interessanterweise den meisten Gewinn erwirtschaftet).

Allerdings gilt zu bedenken: Ein Spotify Stream ist halt nur ein stream und die usr hören sich das i.d.R. wederholt an. Ein Verkauf (ownership) ist eine einmalige Transaktion. Und die Cashcow „Vinyl“ ist aufgrund der limitierten Zielgruppe kein Massenprodukt.
Was bleibt ist die Mischung der Formate für die verschiedenen Nutzergruppen.

Den ganzen Post gibt es hier: Uniform Blog
digitalmusicnews

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  One Response to “Was ein Künstler je Album verdient, je nach Format”

  1. Spotify hat übrigens reagiert anlässlich dem Vergleich, wie wenig ein Künslter verdient im Vergleich zu anderen Auswertungformen. Quintessenz ist, dass Spotify Zugang zu Musik bietet und man nicht den einzelnen stream sehen sollte. Das volle Statement hier (taken from Hypebot):

    „Spotify does not sell streams, but access to music. Users pay for this access either via a subscription fee or with their ear time via the ad-supported service [just like commercial radio] – they do not pay per stream. In other words, Spotify is not a unit based business and it does not make sense to look at revenues from Spotify from a per stream or other music unit-based point of view. Instead, one must look at the overall revenues that Spotify is generating, and how these revenues grow over time.

    Spotify is generating serious revenues for rights holders, labels, publishers and the artists that they represent. We have paid over $100m to rights holders since our launch, and the overwhelming majority of our label partners are thrilled with the revenues we’re returning to them. Spotify is now the second single largest source of digital music revenue for labels in Europe, according to IFPI.

    It is also important to note that Spotify was created as a better, more convenient alternative to piracy. Estimates suggest that around 95% of all music downloads are illegal. Spotify is now monetising an audience the large majority of whom were downloading illegally (and therefore not making a penny for the industry) before Spotify was available.”

    Und als Fortsetzung:

    „As the statement that you’ve printed says, Spotify is generating serious revenues for rights holders, labels, publishers and the artists that they represent. We have paid over $100m to rights holders since our launch, and the overwhelming majority of our label partners are thrilled with the revenues we’re returning to them. Spotify is now the second single largest source of digital music revenue for labels in Europe, according to IFPI.

    I can also add (that) Spotify has paid many millions of dollars to the indie music community since our launch and the overwhelming majority of our indie label partners are thrilled with the revenues we’re returning to them.

    Our indie label content is a crucial part of Spotify and offering their music on the service allows our users to experience a hugely diverse catalogue spanning every musical genre. In return, we give indie labels a powerful monetisation and promotional platform as well as exposure to an eclectic and passionate audience of music lovers.“

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